AMP HTML

AMP HTML is a way to build web pages for static content that render with reliable, fast performance. It is our attempt at fixing what many perceive as painfully slow page load times – especially when reading content on the mobile web. AMP HTML is entirely built on existing web technologies. It achieves reliable performance by restricting some parts of HTML, CSS and JavaScript. These restrictions are enforced with a validator that ships with AMP HTML. To make up for those limitations AMP HTML defines a set of custom elements for rich content beyond basic HTML. For more info on how AMP HTML works, and some insights into the design, please read our blog post "A new approach to web performance" (which may be the first AMP HTML file you ever see :). We also have a non-technical description of what we are doing on www.ampproject.org.