Unimorphic Isoversal JavaScript What?

OK what’s up with this crazy post title? I’m calling bullshit on both recent terms people have tried to rally behind to describe the trend of using the same JS code in both client and server: isomorphic and universal. Come on! Why are we trying to coin some kind of ridiculous new term for something that’s been around for a long, long time? I know why. It’s because we have this foolish notion that a marketing buzzword will somehow bring some legitimacy to whatever we’re interested in. We’re not content to just describe the thing we’re doing, we need some sexy label for it. If we give it a name, the masses of community will surely come and rally around it! And recruiters are absolutely drooling, just itching to get in on the hype bandwagon by dribbling these nonsense terms all over any job postings they can get their little fingers on.