Integrating Google Tag Manager and Google Analytics in a Single Page Application

Marketing folks love their Google Tag Manager (GTM), and developers love their Google Analytics (GA), and thankfully, the good folks at Google have made it easy enough to get the two working together. However, if you’re one of those bleeding-edge types that only writes Single Page Applications (SPA), getting useful data to flow through GTM into GA is a bit daunting! But, with a little bit of setup work, it’s actually quite simple.