How eye scanning impacts visual hierarchy in UX design

added by JavaScript Kicks
3/11/2015 8:49:45 PM


While millennia of art, from Greek vases to Italian chapels, have shaped our understanding of what beauty is, the comparatively recent technology behind eye tracking is adding a new dynamic to how we visually perceive the world. More to the point, this exciting new science is helping us better understand — and better design — websites that are both effective and aesthetic.