How to Perform A/B Testing with Google Optimize

added by JavaScript Kicks
6/27/2018 8:10:23 AM


Google Optimize is Google's A/B testing tool for websites. As with most Google apps, Google Optimize offers a lot of functionality for free, with a corporate tier for when your A/B testing needs become more complex. In this article, I'll show you how to use Google Optimize to make data-driven design decisions by experimenting with variations, to see which converts better.